24×7 Rummy – Redefining the Gaming Industry in India in 3 Significant Ways
Indian is on the cusp of a major change. We are not only the second most populous country in the world, we boast about been the second largest country in terms of smartphone user base too. India is the happening place drawing the world’s attention on her. The gaming industry in the country is no behind too. It is estimated to reach USD 801 million by 2022.
However, the gaming scene in the country is ruled by ‘desi’ games and the local content. Games like 24x7 rummy reflect the local flavour. These are not mere games – they connect emotionally well with an average Indian reflecting their preferences and forms the social fabric.
Rummy for cash is one such game which is redefining the gaming industry in a number of ways. Take a look.
#1: 24x7 rummy and gaming industry
According to FICCI KPMG 2016 Report, the Indian gaming industry is expected to grow to INR 50.7 billion by the year 2020. Of this, it is estimated that 40% of this growth is expected to come from rummy games itself. With 30-40% year-on-year growth, some action-packed developments are surely in store for the online rummy industry. The growth in the number of smartphone users and the increased and improved penetration of internet in smaller towns and villages too is one of the prime drivers of growth. The shift in preference towards mobile as the gaming platform for 24x7 games has fueled a number of apps download and the number of players who play rummy online for cash.
#2: Subscribers and their usage
Many online rummy portals enjoy thousands of new players registering daily. In addition, it is estimated that the reputed rummy sites have between 20,000 to 2 lakh subscribers for their websites. Furthermore, the sheer popularity and growth of 24x7 rummy are emphasized with the fact that at any given point there are between 20,000 to 30,000 players playing online rummy for cash. If these numbers are any indication then it is not surprising to know that with every week there are an average of lakh installs with an estimated average of 1.5 hours per day are spent by players at the rummy tables.
#3: Marketing initiatives
The unprecedented growth witnessed by 24x7 rummy goes to indicate the fact that it is booming to be the next big industry along the lines of e-commerce of fintech. The positive trend has been encouraging enough for the big and reputed rummy players of the industry to dedicate 20-30% of their revenue for their advertising and marketing initiatives.
A humble game like cash rummy that you enjoyed playing has gone mainstream redefining industry growth parameters.